The Sweetest Condition talks about new music video and upcoming album

The Sweetest Condition releases 'Watch You Fall' official music video

Nearly one year since the release of 'Edge Of The World', the inter­na­tion­ally acclaimed inde­pend­ent album by Nashville-based indus­tri­al syn­thpop duo 'The Sweetest Condition', the band has released its new music video for the song 'Watch You Fall'.

Filmed through­out Tennessee over sev­er­al months, the music video fea­tures foot­age of vocal­ist and lyr­i­cist Leslie Irene Benson and synth-play­er­/­gui­tar­ist Jason Reed Milner. 'Watch You Fall' is where it all began for 'The Sweetest Condition' — a bit­ter­sweet, anti-love song ignited from the ashes of their former music pro­ject, 'Irene & Reed'. 'Watch You Fall' helped launch 'The Sweetest Condition' as a full-fledged music pro­ject in 2012, even­tu­ally mak­ing its way onto their debut LP in 2015.

"'Watch You Fall' blends pulsat­ing synths and gui­tars, build­ing intens­ity in a ritu­al­ist­ic, drunk­en dance cel­eb­rat­ing karm­ic revenge,” Benson says. “Our music rep­res­ents the chasm between love and lust. It’s the inno­cence of your first crush — that churn­ing, all-con­sum­ing infatu­ation — and the viol­ent obses­sion and tox­ic code­pend­ency born from bad decisions. Some joy, some pain.”

'Watch You Fall' was the first track writ­ten and recor­ded by 'The Sweetest Condition', an oppor­tun­ity that allowed the artists to return to their dark­er music roots. It remains a quint­es­sen­tial track from the debut album, and it con­tin­ues to receive reg­u­lar air­play on pod­casts and radio pro­grams around the world.

The unveiling of the upcoming album

As the band winds down its year­long pro­mo­tion for 'Edge Of The World', the artists are pre­par­ing for their second full-length album release, 'We Defy Oblivion', later in 2016. The new album will be self-released on Bandcamp and oth­er digit­al music retail­ers. For more inform­a­tion, fol­low 'The Sweetest Condition' on Facebook, Twitter and YouTube, and vis­it their offi­cial web­site at TheSweetestCondition.com.

About the band

The Sweetest Condition is an indus­tri­al syn­thpop duo com­pris­ing Jason Reed Milner (music + synths) and Leslie I. Benson (lyr­ics + vocals), based in Nashville, Tennessee, USA, that blends icon­ic sounds of the ’80s, indus­tri­al muscle of the ’90s, and cine­mat­ic soundscapes.

The Sweetest Condition offical channels

www.TheSweetestCondition.com
facebook.com/TheSweetestCondition
twitter.com/TheSweetestCon
youtube.com/TheSweetestCon
instagram.com/TheSweetestCon
soundcloud.com/TheSweetestCondition